Power Planter Booth Redesign
There is a lot to consider when you exhibit at a trade show. Thanks to Pro-Type Printing, Greg Niewold, owner of Power Planter has a few less things to worry about after his eye-catching new booth redesign.
Power Planter® is a family-owned auger manufacturer located in Loda, Illinois. Power Planter serves customers across the U.S., Canada, Australia, New Zealand, Norway, select countries in Europe, and more. Exhibiting at large national trade shows has contributed significantly to the companies growth.
The Booth Before
Power Planter’s booth is fairly simple. A few key pieces and then of course the augers themselves for display.
- Backdrop – Fabric backdrop stretched onto a frame.
- Table throws – Two table throws with a vinyl decal of Power Planter’s logo applied on the front.
- Table top Pop Up Banners – Small retractable banners provide additional information when displayed.
The Redesign Process
After a few years of exhibiting, Greg knew Power Planter’s booth needed some updates. He wanted something more eye catching and low maintenance. The design also needed to accommodate tables and the fact that Greg is over 6 feet tall and tends to block some wording when standing in the booth.
Backdrop Design
We started with the backdrop design. The graphic needed to show examples and context of what Power Planter augers are while attracting attention with a more vibrant look. The logo stands out against the gold background where before it had the tendency to blend in against the photo.
On the previous design the website URL was hardly visible because it was blocked by tables and so close to the floor. In the new design the URL is prominent and easily seen. The dirt and photos along the bottom allows for a visual element but no important information is being lost or blocked now.
Power Planter augers are proud to be made in the USA and that is communicated along with the tagline “Why Dig When You Can Drill?” and a list of Power Planter uses on the top to tie everything in together.
Frame
As for the physical backdrop frame and graphic, Greg liked the look of the previous frame but was in need of a replacement. The new 8 ft high x 10 ft long frame is sturdy and easy to put together.
The pillowcase fabric graphic stretches over the frame and becomes wrinkle free which is a huge benefit because as Greg said, “after a show I just want to throw it in the box and not worry about it until next time.” This material is low maintenance and great for a busy guy like Greg who doesn’t want to mess with folding and dry cleaning.
Tables
Another sore spot for Greg were the table covers. The old ones were hard to fold and wrinkled easily which made the vinyl logo on the front less than professional. Plus they didn’t match. We solved this problem with 2 identical dye sublimated fitted table clothes.
Dye sublimation allows for an image or logo to be printed directly onto the fabric. No more worries about wrinkling or cracking on a vinyl decal.
We choose to add the logo to each side of the table throws in case the layout of the booth changes the throws will still be useful.
Power Planter’s New Booth
Now Power Planter has an upgraded, professional booth design that is both functional and looks great! The backdrop graphic features bright, new professional photos. It catches your eye and communicates possible uses for the augers. The new matching table throws are a low maintenance solution to the worn out decals.
When show attendees visit the booth, Greg will also be prepared with pocket folders containing price sheets, brochures, and business cards all designed and printed by Pro-Type Printing. Greg and Power Planter are ready to impress at future trade shows!
