What are Bleeds?

Normally the word bleed would be something you hear in the newest episode of your favorite medical drama but it’s also a common term in the printing industry.

When we ask our customers if they want or need bleeds we are referring to the color or image extending to the edge of the piece they are having printed. In the example below, the green extends to the edge of the business card which means the card has bleeds.

Business Card with Bleeds

Business Card without Bleeds

Why do you need them?

Copiers don’t have the ability to print across an entire piece of paper. There is always a tiny border. Even your typical desktop printers have the same issue. If there is any misalignment while cutting the bleed ensures no sliver of white paper shows on the edge.

How much bleed should be added to a design?

We normally require an ⅛ inch. Larger projects like banners, canvas prints or other items from our wide format division have different bleed requirements that can vary. If you are supplying us with artwork for your next printing project we’ll let you know our requirements.

Does every design need bleed?

Nope! If the artwork doesn’t need to touch the edges then you’re off the hook. Some designs look great without bleeds while others benefit from it. It’s all based on the design and personal preference.

Why do bleeds cost more?

Because most printing equipment can’t reach the very edge of a piece of paper, we use a larger sheet of paper and then trim it down to size. If you needed a 11 x 17in flyer with bleeds we would print it on a piece of 12 x 18in paper. But if your flyer didn’t have bleeds we would just print it on 11x17in. A larger piece of paper plus cutting is what adds to the cost.